Que faire lorsque sa société traverse une crise " médiatique" ( recall de produits défectueux, informations confidentielles qui deviennent publiques etc... ) et que l'on cherche à contrer l'impact de l'information dans la blogosphère ? C'est simple comme "BLOG" !...
Lien: Blog Business World - Marketing, Public Relations, Search Engine Optimization.
Blogging through a crisis One of the most difficult times for any company, from a public relations standpoint, is during a company or industry crisis. During those often painful moments hours, the temptation for most traditional businesses is to shut down communications to the outside. All of their statements and reports are carefully screened, and often require many people to sign off on them prior to release to the media and the public. Those controlled message days are a thing of the past. By posting regular and open information on your company blog, you can address the crisis, fairly and honestly. Keeping the public completely aware of where your business stands, and what is the plan going forward, helps to improve confidence from your readership. Blogs provide an unlimited number of postings per day. You can update what is happening, during the peak of the crisis, in real time.
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