Ce jour un article sur FORBES.com qui liste les principaux sites hostiles aux grandes marques ... on y traite donc de réputation et d'identité internet et ceci nous permet d'introduire les concepts pour les marques...
Lien: Forbes.com: Top Corporate Hate Web Sites.
To honor these quixotic champions, we spent hours trawling the Web looking for the very best corporate hate sites. After checking out more than 100 sites with names like dontflycontinentalairlines.com and fordlemon.com, we rated the best of them on a scale from one to five in six different categories: ease of use, frequency of updates, number of posts, hostility level (angrier is better), relevance, and entertainment value (Hey! Angry and funny!).
